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Globe hints at strategy to win in the new competitive landscape

ICT adoption and digital transformation to sustain growth

Globe hints at strategy to win in the new competitive landscape
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On the back of its strong first quarter performance, Globe Telecom is putting its strategy to promote digital transformation in the Philippines into high gear. Globe continues to lead the mobile segment as of the first quarter this year, with mobile service revenues surging to P25.98 billion.

Read also: Globe Partners will Rise Against Hunger to help displaced Marawi families

“We are optimistic that the Philippines will be able to catch up with the rest of the region in terms of ICT adoption. We see internet services improving steadily due to continuous investments on network infrastructure. As such leading companies, including SMEs will be encouraged to ride on the digital bandwagon to make service delivery more efficient and reach more customers,” Globe President and CEO Ernest Cu said.

To help achieve digital transformation, Globe looks at sustainable and long term solutions. This include fostering digital education at the grade school level.  Globe also supports having a strong IT curriculum so the Philippines can create the next generation of IT leaders similar to countries like India and China.

Read also: Globe myBusiness Academy gathers online sellers and industry experts

The company helps build strong ecosystems that support applications development, innovation, cloud solutions and artificial intelligence. They achieve this through partnerships with industry leaders such as Ant Financial and global content providers of music, lifestyle, video, and eSports.

As the tech brand expands and upgrades its network infrastructure, it will also look for more synergies and innovative solutions to provide customers with better services.

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Written by Proudly Filipino

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