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Merzci Pasalubong Bread and Pastries, producer of Bacolod’s best food pasalubong announced the grand opening of their first-ever store in Cebu last Friday, October 18, 2019.
Merzci as in “thank you” in French, brought an early Christmas gift to the Cebuanos by bringing its famous and original Negrense delicacies into the City along the famous Colon St. which marks the store as their 63rd branch.
Merzci is the trade name of CM and SONS FOOD Products, INC. and it is the leading bread and food pasalubong producer in Bacolod City and the island of Negros.
Merzci carries a wide array of product lines that aren’t only limited to pasalubongs but also Bakeshops which boast to produce only high-quality breads. They also have a Fast Food restaurant that provides great value meals and their own chain of Purified Drinking Water.
“We’ve been planning to open a store here in Cebu for quite a long time, we even bought a lot to build a storehouse in Paknaan, Mandaue,” said Jonathan Lo, Merzci President.
“In Bacolod, there are a limited number of vessels going to Mindanao. We believe Cebu is the gateway for us to reach more markets in the Visayas and Mindanao where we have been receiving a lot of inquiries about our products,” he said.
WHAT TO EXPECT FROM MERZCI CEBU BRANCH
The branch in Cebu is, for now, a pasalubong stop shop where the tourists and locals can easily access and taste the pride of these Negrense delicacies.
Merzci Pasalubong is planning to penetrate the retail stores and establish more branches in Cebu next year but as for now, Cebuanos and tourists can only find enjoy these delectable sweets and treats at the Unit 5 Arcenas Building, Colon Street, Kalubihan, Cebu City (Across BPI).
Cebuano fans will be delighted to find Merzci Pasalubong’s top products and best-selling items like Biscocho, cashew-topped butterscotch, crunchy Barquillos, assorted mouth-watering tarts, and the famous hot-off-the-grill Piaya.
And soon with the operation of Merzci’s factory next year, the company will also start selling its famous Napoleones.
JOURNEY TO SUCCESS
What made Merzci Pasalubong reach such heights is attributed to the indefatigable leadership of their President and CEO, Mr. Jonathan Lo.
Merzci started as a small bakery, supplying bread to a single store at the Libertad Market. Their popularity became undeniable due to growing satisfied customers.
With its high-quality bread at affordable prices, combined with aggressive marketing strategies, it did not take long for the company to establish its own branches around the city and to supply products to satellite dealers all over the province.
Merzci then shortly evolved into a fast food restaurant serving scrumptious and affordable snacks and short-order meals for people on the go.
Mr. Lo shared that he was advised by many of his associates to not pursue Merzci as the business was not unique and had a lot of competitors. However, he has proven that with determination and the right strategies, Merzci can and did expand not just locally but also reaching international stores in Canada and the USA.
COMPANY’S MISSION
Merzci never stops in giving the market more convenient access to its products by opening additional branches where they hire and train qualified and competent employees. They stand by their core values of “Humanity” which is the responsibility to help others.
From the first 20 employees that started in 1995 to a whopping 1,600 employees in 2019, seven of its pioneers are still with the company stating “Sir Jonathan inspired us with his dedication and hard work for the success of the business. It is dedication, determination and hard work that keeps us going.”
Find Merzci Pasalubong and taste the pride of Bacolod right at the heart of Cebu. Diri sa Merzci, tanan manamit!
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