Rico’s Lechon continues to serve the best lechon in Cebu! And you don’t have to take our word for it. As the people have chosen Rico’s as the number one lechon brand for Sunstar’s Best of Cebu 2020: People’s Choice Awards.
Rico’s Lechon was founded in 1995 and it is commonly the first name that comes to mind whenever you ask locals who have the best Lechon in the entire Queen City of the South.
And this isn’t just hearsay, as from 2014, 2016, 2017, 2019 and now 2020! Rico’s continues to prove its dedication to provide quality and excellent service to the Cebuanos.
With its soft, juicy and flavorful meat that contrasts with the very crispy skin, Rico’s Lechon is known to employ the use of merely garlic and scallions as their ingredients and infuse those flavors into the very meat of the whole roast pig.
Rico’s Lechon Innovations

But beyond taste, Rico’s Lechon is also about finding innovative ways and methods to provide the perfect dining experience for locals and tourists alike.
Rico’s Lechon is the first lechon brand to have popularized the spicy Lechon variety not just in the country but also to the world.
And with the ever growing demand for lechon, and being led by the passionate and lechon lover, George Nocom Pua (GNP) CEO of Meat Concepts Corporation.
The lechon brand has upgraded their facilities with the new and state-of-the-art commissaries in both Cebu and Metro Manila which made them able to serve an astonishing number of 1,500 lechon every 4 hours.
In addition, their first Manila branch at Bonifacio Global City (BGC) in Taguig has an exciting view of the roasting pit that’s adjacent to the restaurant.
The roasting pit has been fitted with an exhaust fan and was designed to keep the temperature consistent. This makes the customers see the mouthwatering sight of how the pigs are slowly turning into a crisp and glistening red hue.
“We really wanted people to see that we roast our Lechon on-site,” says George Nocom Pua, CEO of Meat Concept and Rico’s Lechon. So if this isn’t enough for your mouth to water then we really don’t know what will.
Moreover, Rico’s Lechon has 10 branches, four of them are in Cebu:
- Axis
☎️ (032) 239 1321 | (032) 384 7151
📱 +639178668376
- Mactan
☎️ 032 383 1498
📱 +639171113000
- Mandaue
☎️ (032) 253 4650 | (032) 253 4709
📱 +639178238263
- Ayala Malls Central Bloc
READ ALSO: 15 Delicious Recipes You Can Make With Your Leftover Lechon
And six in Manila:
- BGC
☎️ 8828 9352 | 8856 0470
📱 0917 844 7067
- SM Mall Of Asia
- U.P. Town, Quezon City
☎️ 7798 0805 | 7798 0802
📱 0917-847-4907
- Tiendesitas, Pasig
☎️8234-9954 | 8234-9996
📱 +639178950000
- Glorietta 1 (inside Modern China)
☎️ 7752 8728 | 7752 8729
📱 09178452182 – Rico’s Lechon
📱 09178021350 – Modern China
- SM North EDSA
☎️ (632) 8361 5471
📱 0917 325 3993
If you want to order and have a taste of Cebu’s best, try contacting them as they do provide free delivery (must be within 1 – 5 km from the branch store).
Rico’s Lechon also has its own “Suka Lami” or their blend of vinegar that you can use to pair and balance the taste of vinegar and spices.
Stevie Awards 2019
The lechon brand has also been duly recognized internationally in the 16th annual International Business Awards Gala Event at Andaz Vienna Am Belvedere Hotel last 19 October 2019, in Vienna, Austria.
Where Rico’s Lechon bagged three of the most highly-coveted awards which are namely the Stevie® Award for Company of the Year, PR Campaign of the Year, and Entrepreneur of the Year for Food and Beverage (medium size category).
The Stevie® Awards is the world’s premier avenue for business award competitions. It was created in 2002 to garner the public’s recognition of the achievements and positive contributions of organizations and individual professionals. The competition is known to hold one of the world’s most coveted prizes for businesses and organizations worldwide.
The lechon brand truly upholds and lives up with their slogan, “Da Best Gyud”, as they don’t fail to meet and even exceed your expectations.
Rico’s Frozen Food Packs
Before the year 2020 ends, Rico’s has launched a new way for lechon lovers to enjoy their favorite lechon by selling packs of frozen lechon but sadly they are only available in Manila.
- SM Makati
- SM Aura
- SM Megamall
- SM Fairview
- Savemore Light Residences
- Savemore Acacia Residence
- SM Hypermarket MOA
- SM Hypermarket Pasig
- SM Hypermarket Fairview
- SM Hypermarket Bicutan.
But if you prefer fresh lechon, Rico’s can also deliver a whole lechon to homes around Metro Manila but the availability will vary each day.
Lastly, if you are craving for some Lechon Sisig or Binagoongan for lunch, you could check your nearest 7/11 store to find their 7-eleven HottaUlam series.
Visit Rico’s Lechon Flagship Restaurant In Mandaue, Cebu

If you are ever in Cebu, located in Mandaue City across Parkmall. You can find Rico’s Lechon’s flagship outlet. It has 4 VIP rooms that you can use for meetings, gatherings and special functions with family and friends. Where their largest room can seat up to 40-80 guests.
Rico’s Lechon will ensure that your visit will be like dining at home with its contemporary classic interiors that portrays old Cebu but with a twist. And this branch houses their Lechon Fulfillment center for whole lechon orders and take out so you both enjoy a meal and take some home if you are ever craving for more.

Of course, Rico’s Lechon isn’t just about serving lechon. You will find in their menu some of the Filipino favorites like Special Boneless Bangus, Sizzling Lechon Sisig, Monggos, Bicol Express, Kinilaw Na Tangigue (Ceviche), Calamares, Camaron Rebosado, Garlicky Squid Balls, Sinigang, Pinakbet, Chopsuey, and Pancit Canton.
So if you are craving for the best lechon in Cebu, head over to Rico’s Lechon! Da Best Gyud!