Adrian Josh Lepiten 
[Cebu City] March 21, 2022— Filipino-American Rhuigi Villasenor has been appointed by Swiss Luxury Fashion House, Bally, as the newest creative director on January 19, 2022.
Villaseñor was born in Manila, and at the age of nine, he immigrated to the United States.
Villasenor, a 29-year-old, make his own name in 2015 for being the founder and creative director of Los Angeles luxury lifestyle and streetwear brand Rhude, a label by the likes of Jay-Z, Kendrick Lamar, and more fashion icon celebrities.
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As the newly appointed Creative Director, Villaseñor will be in charge of the artistic path for the brand. His first collection for Bally will debut in the Spring/Summer 2023 season.
“I am proud to be the new Creative Director of Bally. As a brand that is very dear to my heart, Bally lives with my family from generation to generation, from my grandfather to myself,” Rhuigi Villaseñor said in a statement.
“I have always admired the Swiss approach to luxury, its discreet representation of excellence, and symbiotic openness and care for the environment. Nicolas and I connected on our shared vision, and it is with immense honor that I accept this challenge,” Villaseñor added.
The Chief Executive of Bally, Nicolas Girotto said. “I entrust Rhuigi, a talented visionary, to continue evolving the contemporary relevance of our brand and accelerate growth while preserving Bally’s core values.”
“Over the past three years, we have also redefined our positioning, successfully consolidating the brand. This strong foundation, rooted in an embrace of our Swiss identity, enables us to progress on our ambitions. Lastly, in this transformative moment, having found the right champion in Rhuigi, we are ready to move Bally to the next level,” he added.
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