LICERA is Cebu’s Hospitality Organization Partner

Cheers to a partnership that promises innovation, growth, and lasting success!

LICERA Group Collaborates With HRRACI

In an exciting development for the hospitality industry in Cebu, Philippines, LICERA Group signs a renewed partnership with southern Philippines largest, leading and premier hospitality organization Hotel Resort & Restaurant Association of Cebu Inc. (HRRACI). The Memorandum of Agreement (MOA) signing ceremony officially seals the collaboration, marking a new era of innovation and growth for the sector.

A Landmark Collaboration

LICERA Group Collaborates With HRRACI
LICERA Group Collaborates With HRRACI: MOA signing held at Bai Hotel Cebu on February 14, 2024: (From Left to Right) HRRACI Office Manager Joey Osmena, HRRACI President and Bai Hotel General Manager Alfred Reyes, LICERA Group’s CEO Ruben Licera, LICERA Group’s CFO Iren Licera

On February 14, 2024, key industry leaders gathered at Bai Hotel Cebu in Mandaue City, Philippines, to witness this event. Representing the pinnacle of hospitality leadership, HRRACI President and Bai Hotel General Manager Alfred Reyes joined hands with LICERA Group’s CEO Ruben Licera to sign the MOA, under the watchful eyes of LICERA Group’s CFO Iren Licera and HRRACI Office Manager Joey Osmena, alongside the broader HRRACI membership.

In the said MOA, Proudly Filipino is recognized as one of the official media partner of the organization in amplifying the organization’s story to the world.

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This partnership embodies a mutual commitment to fostering excellence, driving innovation, and supporting mutual growth within Cebu’s vibrant hospitality landscape. By leveraging each other’s strengths, the alliance aims to amplify the industry’s presence and success.

Furthermore, the MOA signing is not just a formal agreement but a testament to the shared values and visions of both LICERA Group and HRRACI. The collaboration aims to revolutionize marketing strategies, foster stronger industry connections, and achieve collective success.

Navigating a Dynamic Industry Landscape

As this partnership unfolds, there is palpable excitement about the transformative potential it holds. LICERA Group and HRRACI focus on innovation and strategic growth to navigate the challenges and opportunities of the hospitality sector.

Moreover, this strategic alliance marks a promising step forward, signaling exciting times ahead for the hospitality industry in Cebu. As LICERA Group collaborates with HRRACI, it promise a lasting success and innovation through shared goals and collaborative spirit. Together, they aim to revolutionize the industry landscape and achieve remarkable milestones.

Read Also: International Award-Winning LICERA Group’s CEO to Speak at VisMin Tourism Congress


Written by Marjo Piedad

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