Enhancing Sustainable Tourism: DOT Partners with ATOP for AIM-led Training

DOT ATOP Partnership

The Department of Tourism (DOT) embarks on a transformative journey to empower tourism officers nationwide in fostering sustainable tourism practices. Through a pioneering collaboration with the Association of Tourism Officers of the Philippines (ATOP), DOT leverages the expertise of the Asian Institute of Management (AIM) to introduce Sustainable Tourism Development Trainings. This groundbreaking initiative seeks to equip tourism officers with the knowledge and tools essential for integrating sustainability into tourism governance, planning, and product development.

The MOA Signing

According to the Facebook post of DOT – Philippines, on February 15, DOT Secretary Christina Garcia Frasco and ATOP National President Ms. Junel Ann Divinagracia formalized the partnership through a Memorandum of Agreement (MOA) signing at the DOT Central Office. The MOA signifies a strategic alliance aimed at capacitating tourism officers across local government units (LGUs) with cutting-edge training programs facilitated by AIM’s Dr. Andrew L. Tan Center for Tourism.

Training Program Overview

The Sustainable Tourism Development Training (STDT) is a comprehensive capacity-building initiative tailored to address the evolving needs of tourism destination managers. Consisting of two integral parts, the program blends online coursework with onsite sessions to foster a holistic understanding of sustainable tourism principles and their practical application. Part 1 entails a month-long self-paced online course followed by a two-day onsite session. Part 2 comprises a four-day onsite program tailored for DOT executives, regional directors, and central office representatives.

Integration of Sustainability Principles

The STDT aligns with the objectives outlined in the National Tourism Development Plan (NTDP) 2023-2028. It underscores the Department of Tourism’s unwavering commitment to global sustainability frameworks. This includes the UN Sustainable Development Goals and the ASEAN Framework on Sustainable Tourism. The program integrates sustainability into tourism development initiatives. Its aim is to ensure the long-term viability of economic livelihoods and employment opportunities within tourism destinations.

The Role of Partnerships

Secretary Frasco emphasizes the significance of collaborative partnerships in driving sustainable tourism practices. By harnessing the expertise of tourism officers, DOT’s Central Office, and academia, the initiative endeavors to bridge theoretical concepts with practical implementation strategies. Moreover, the partnership underscores the shared responsibility of both DOT and ATOP in facilitating the successful completion of the program. It also aims to foster a culture of sustainability within the tourism industry.


The MOA signing between DOT, ATOP, and AIM heralds a new era of sustainable tourism development in the Philippines. Through targeted capacity-building initiatives and strategic partnerships, DOT reaffirms its commitment to nurturing resilient and environmentally-conscious tourism practices. As the program unfolds, it is poised to catalyze positive transformations within the tourism landscape. This ensures a brighter and more sustainable future for generations to come.


Read Also: Cebu Tourism Advocates Consumer Rights for Seniors and PWDs


Written by Marjo Piedad

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