Kathryn Bernardo Makes History as Lancôme Philippines Ambassador

Lancôme Welcomes Asia’s Superstar as Their First-Ever Local Brand Ambassador

Kathryn Bernardo as Lancôme Philippines Ambassador
Lancôme, the renowned French luxury beauty brand, has made a significant mark in the Philippines with the appointment of their inaugural Lancôme Philippines Ambassador.

In an exciting announcement, Kathryn Bernardo, Asia’s Superstar, takes on this prestigious role, ushering in a new era of empowerment and sophistication. Here are some details according to a report from Preview.

Kathryn Bernardo’s Announcement

Taking to Instagram, Kathryn Bernardo delightedly shared her partnership with Lancôme, showcasing the brand’s latest Idôle fragrance line in a captivating video. Dressed in pink, she exuded grace and confidence, embodying Lancôme’s ethos of self-expression and individuality. In her caption, she shared an empowering message, encouraging everyone to embrace their journey of self-discovery and redefine their identity.

This groundbreaking collaboration comes hot on the heels of Kathryn’s recent achievements. These include her role as the face of Century Tuna Superbods and her captivating presence on EDSA Guadalupe billboards for Bench promotions. With Lancôme, Kathryn adds another illustrious milestone to her already stellar career. This sets the stage for even greater accomplishments in the months ahead.

Kathryn Bernardo as Lancôme Philippines Ambassador

Lancôme’s Idôle Fragrance Line

The Lancôme Idôle fragrance line, featured in Kathryn’s announcement, epitomizes strength, empowerment, and individuality—qualities that resonate deeply with the actress and Lancôme’s ethos. Infused with the essence of rose, each variant offers a unique olfactory experience tailored to suit different moods and occasions.

  • Classic Idôle: A clean, fresh floral scent ideal for everyday wear, exuding elegance and sophistication.
  • Idôle Nectar: This variant adds a delectable twist to the rosy fragrance. It combines notes of caramel popcorn and Bourbon Vanilla for a delightful gourmand experience.
  • Idôle NOW: With its warm, sweet, and citrusy aroma, Idôle NOW captures the essence of cooler weather. It envelops the wearer in a sense of comfort and luxury.

Read also: 15 Beauty Skin Care Products for Filipino Teens


As the first Lancôme Philippines Ambassador, Kathryn Bernardo embarks on an exciting journey of empowerment, self-expression, and beauty. With Lancôme’s timeless elegance and Kathryn’s undeniable charisma, this partnership promises to inspire individuals across the country. It encourages them to embrace their unique beauty and celebrate their individuality.

As Kathryn continues to shine as a beacon of strength and grace, Lancôme welcomes her with open arms. This marks the beginning of a remarkable collaboration that celebrates the essence of femininity and empowerment.

Read Also: From Batangas to Hollywood: The Rise of RC Caylan


Written by Marjo Piedad

Traveler | Foodie | CONTENT EDITOR
📍Cebu, Philippines
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