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Revolutionizing Marketing: Filipino Brands Thriving on TikTok

Filipino Brands on TikTok

In the ever-evolving realm of digital marketing, brands are leveraging TikTok’s explosive growth to redefine their outreach strategies. Beyond traditional ads, they’re tapping into the platform’s unique features for recruitment, culture showcases, and engagement-building. Here’s a look at the top Filipino brands dominating TikTok with their innovative approaches:

1. Shopee

Filipino Brands on TikTok

With over 5 million followers, Shopee‘s TikTok account excels in showcasing e-commerce while humanizing the brand. Through glimpses of company culture and office life, they connect with audiences on a personal level, potentially attracting future employees.

2. Foodpanda

Filipino Brands on TikTok

Foodpanda capitalizes on food-related trends to exhibit their expertise, employing a strategy known as trendjacking. By aligning with popular trends, they’ve amassed 430,000 followers, demonstrating the effectiveness of staying relevant and adaptable.

3. Ayala Malls

Filipino Brands on TikTok

Understanding the need for relatable content, Ayala Malls produces engaging videos showcasing their offerings subtly. By eschewing traditional advertisements for relatable vlogs and POVs, they drive high views and engagements.

4. Lazada

Filipino Brands on TikTok

In the wake of the pandemic, Lazada‘s online shopping platform resonates strongly with their audience. Leveraging TikTok trends, they highlight their products effectively, contributing to their steadily growing follower count exceeding 5 million.

5. OPPO Philippines

Filipino Brands on TikTok

OPPO Philippines excels in understanding TikTok’s tone, crafting content that resonates with the platform’s users. Their blend of humor, trend awareness, and product showcases has garnered over a million followers, showcasing their success.


The success of these Filipino brands on TikTok underscores the importance of thoughtful, narrative-driven content. By telling stories and tapping into audience interests, they create meaningful connections that transcend traditional advertising. In a world where attention is scarce, understanding and catering to audience preferences is paramount for brand success in the digital age.


Read Also: Empowering Filipina Entrepreneurs: Lazada and she Talks Asia Share Inspiring Stories


Written by Marjo Piedad

Traveler | Foodie | CONTENT EDITOR
📍Cebu, Philippines
For features and advertising inquiries, please email

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