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PPI Reinforces Viability, Innovation on 60th Anniversary

PPI 60th Anniversary

The Philippine Press Institute (PPI), the national association of newspapers and online publications, is marking its 60th anniversary with a renewed focus on innovation and sustainability in the media industry. The milestone celebration, taking place from April 24 to 26 at the Century Park Hotel in Manila, features a series of events aimed at reinforcing the relevance of print media in the digital age.

The anniversary program includes three assemblies and two major awards: the General Membership Meeting, Outstanding Stories on Breast Cancer, National Press Forum, Community Press Awards, and the Learning Exchange Forum.

Celebrating Six Decades of Print Media

PPI 60th Anniversary

PPI‘s Executive Director Ariel Sebellino noted that this year’s celebration is particularly significant, as the organization is the oldest media group for print in the country. “It’s bigger this year owing to PPI’s diamond year,” he said. “PPI has come a long way since its comeback in 1987, having been declared moribund during the Martial Law years.”

The theme for this year, “The Future of Newsrooms: The Viability of Print in an AI Era,” reflects the challenges that traditional print media face in a world increasingly dominated by digital platforms and artificial intelligence.

The program features experts discussing print innovations, sustainability models for newsrooms, and the impact of AI on journalism. Guest speakers include Chong Ardivilla from Texas Tech University, Dominic Ligot, Founder and Chief echnology Officer of CirroLytix, and Danny Yong, Business Adviser from International Media Support (IMS).

PPI Chairman-President Rolando Estabillo emphasized the challenges faced by traditional print media. “The shift to digital media in how information is produced, consumed, and distributed has posed significant threats to the traditional press,” he said. Estabillo acknowledged the need for the PPI to adapt and confront these challenges in the evolving media landscape.

Partnerships and New Initiatives

To support its members, the PPI has forged new partnerships with organizations like Novartis Philippines and the Pharmaceutical and Healthcare Association of the Philippines (PHAP). These partnerships aim to promote health journalism, with initiatives such as journalism training, fellowship programs, and recognition for outstanding health-related reporting.

Novartis, for instance, acknowledges the role of media in raising awareness about breast cancer, reinforcing that it’s not a death sentence. The first Think Pink Awards, held during the anniversary event, recognize newspapers and journalists for their outstanding stories on breast cancer.

Another key initiative is the creation of Media-Citizen Councils, in partnership with IMS, to stress the importance of media accountability and self-regulation. This aligns with the Philippine Plan of Action for the Safety of Journalists (PPASJ).

A key feature of these councils is the integration of Alternative Dispute Resolution (ADR), explained by Atty. Irene De Torres Alogoc, Undersecretary and Executive Director of the Office of Alternative Dispute Resolution, and Atty. Richard Paat Palpal-latoc, Chairman of the Commission on Human Rights (CHR).

Recognizing Excellence in Community Journalism

PPI 60th Anniversary

The highlight of the 60th-anniversary celebration is the 2023 Community Press Awards, which recognize excellence in community journalism.

Categories include Best in Reporting on Migration Issues, Best in Photojournalism, Best in Environmental Reporting, Best in Business and Economic Reporting, Best Editorial Page, Best Edited Community Newspaper, and Best News Website, a new addition for the 27th edition. The awards also honor outstanding stories on Health Innovation and Collaboration.

The event also acknowledges Nickel Asia Corporation (NAC) for its exceptional support to the Philippine press and its commitment to building better communities through responsible mining.

The PPI 60th-anniversary event is supported by various industry partners, including International Labour Organization (ILO), SM Prime, SM Investments, JTI, San Miguel Corporation (SMC), PHINMA, SM Foundation, Ayala Corporation, BAYAD (a subsidiary of MERALCO), UNILAB, and Neitiviti Studios. These partnerships reflect the broad-based support for the PPI’s mission to advance print media and ensure its continued relevance in the evolving media landscape.


Read Also: Gabii sa Kabilin 2024 Press Conference


Written by Marjo Piedad

Traveler | Foodie | CONTENT EDITOR
📍Cebu, Philippines
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