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Philippines Named Sustainable Dive Destination of the Year at Asia Dive Expo

Dive Destination of the Year

The Philippines has been awarded the title of Sustainable Dive Destination of the Year at the Asia Dive Expo (ADEX) in Singapore, recognizing the country’s commitment to environmental conservation and sustainable practices in dive tourism.

“This recognition, alongside our long list of accolades celebrating the beauty of our nation, underscores our steadfast commitment to sustainable tourism practices,” said Maria Margarita Montemayor Nograles, Chief Operating Officer of the Tourism Promotions Board (TPB).

“Participation in trade fairs like ADEX provides us with a platform to promote the Philippines’ diverse tourism products and experiences. Moving forward, we will continue to work hand in hand with local communities and dive operators to ensure sustainable practices are followed so that our country’s treasures will still be enjoyed by future generations,” Nograles added.

A Successful Expo

Dive Destination of the Year

The country’s participation in the expo—Asia’s largest and longest-running dive event—was highly successful. The three-day business-to-consumer session generated over P197 million in combined negotiated sales leads and actual bookings. This marks a significant increase of over 300% from the previous year’s negotiated sales leads.

As the event’s official country partner for the third consecutive year, the Philippine pavilion utilized a 90-square-meter booth space to feature some of the country’s most famous dive sites. This included the UNESCO World Heritage Site of Tubbataha Reefs Natural Park in Palawan. It also encompassed the famed sardine run of Moalboal in Cebu. Additionally, the list featured the marine and natural park of Apo Reef in Mindoro.

Promoting Sustainable Practices

Dive Destination of the Year

The TPB-led Philippine delegation included 16 exhibitors from the dive industry, accommodation, and tour operators. Among them were Lalaguna Villas Luxury Dive Resort and Spa, Thresher Shark Divers, Infiniti Liveaboard Inc., and more. These exhibitors offered dive and liveaboard packages to some of the top and emerging dive destinations in the Philippines.

In addition to showcasing dive tourism, the expo provided a platform for talks and panel discussions. Ram Yoro, a renowned underwater photographer and cave diving expert, shared insights on the best of Philippine diving. His contributions further strengthened the country’s reputation as one of the world’s top diving destinations.

Other notable speakers included Filipino underwater photographers Bo Mancao and Alex Santos, as well as sustainability advocates Cat Trivino and Antoinette Taus.

The TPB has been participating in Asia Dive Expo (ADEX) for over a decade, ensuring that Singapore remains one of the country’s top source markets. The Philippines continues to solidify its status as a leading sustainable dive destination with this latest recognition. The country is committed to preserving its rich marine biodiversity for future generations.

 

Read Also: Philippine Divers Spearhead Coral Regrowth Initiative to Revitalize Damaged Reefs

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Written by Marjo Piedad

Traveler | Foodie | CONTENT EDITOR
📍Cebu, Philippines
 
For features and advertising inquiries, please email  editor@proudlyfilipino.com.

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