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2024 Tambuli Awards: Celebrating Purpose-Driven Marketing Excellence

Tambuli Awards
The 2024 Asia Pacific Tambuli Awards, a beacon for purpose-driven marketing excellence, recently unfolded at the Grand Hyatt Manila.

Recognizing brands, businesses, and individuals making meaningful impacts, this year’s ceremony highlighted the transformative power of advertising and marketing.

Recognizing Purpose-Driven Marketing

With over 18 years of history and more than 500 awardees, the Tambuli Awards continue to evolve, attracting industry leaders and innovators. Stephan Czypionka, Grand Executive Jury President, emphasized the event’s growth and its pivotal role in showcasing the best of Asia Pacific’s advertising landscape. This year’s theme, “Hope”, underscored the significance of purposeful advertising in inspiring positive change amid global challenges.

Here is the list of the winners…

Advertiser of the Year

Agency of the Year

Tambuli Company of the Year

  • Colgate-Palmolive Philippines, Inc.

Lifetime Achievement Award

  • Hans Sy, Chairman, Executive Committee, SM Prime Holdings, Inc.

Chief Marketing Officer of the Year

  • Candice Iyog, Chief Marketing and Consumer Experience Officer, Cebu Pacific Air

Corporate Communications Officer of the Year

  • Jose Uy III, SVP and Head of Corporate Affairs, Nestlé Philippines, Inc.

Young Marketing Leader of the Year

  • Jose Miguel Gamboa | Marketing Manager, Oral & Self Care, and Wound, Kenvue Philippines

Tambuli Soul Award for Entertainment – Cinema

  • “Rewind” – ABS-CBN Film Productions, Inc., APT Entertainment, Inc., Agostodos Pictures, Inc.

Leaders for Sustainability and Corporate Purpose Winners

Silver Winners

  • “BPI Foundation: FinEd Unboxed” – BPI Foundation, Inc.
  • “Leading the way in sustainability towards plastics circularity” – Nestlé Philippines, Inc.
  • “McDonald’s Philippines: Unlocking 60,000 Filipinos’ Best Selves” – Golden Arches Development Corp.

Bronze Winners

  • “SM Cares Rainwater Project” – SM Supermalls
  • “BPI Foundation: Enterprise Development and Livelihood” – BPI Foundation, Inc.
  • “Tackling malnutrition through nutrition education for a healthier, more productive Philippines” – Nestlé Philippines, Inc.
  • “Building Filipino #MSMEmpowered and #FarmSmart Communities through Technology” – PLDT and Smart

Champions for Humanity Winners

Grand Prix Winner

  • “Night Classroom” – McDonald’s Philippines

Gold Winner

  • “Singing Lessons” – Childhope Philippines Foundation, Inc.

Silver Winners

  • “Ride the Arches” – McDonald’s Philippines
  • “House of Healers” – Mind You Mental Health Systems, Inc.
  • “GCash Stories: Pass the Hope” – G-Xchange, Inc.

Bronze Winners

  • “Lovin’ All” – Golden Arches Development Corporation
  • “I’m Lovin’ Me (Love Ko Me)” – Golden Arches Development Corporation
  • “Best Me At McDo” – Golden Arches Development Corporation
  • “House of Healers” – Mind You Mental Health Systems, Inc.
  • “Learn to Loan” – G-Xchange, Inc.
  • “Water Drinks Gatorade” – PepsiCo
  • “MILO Hybrid Running Ecosystem” – Nestlé Philippines, Inc.
  • “MILO DIGI DASH” – Nestlé Philippines, Inc.
  • “Mint in Box” – Colgate-Palmolive Philippines, Inc.

Builders of Society Winners

Gold Winner

  • “Lovin’ All” – Golden Arches Development Corporation

Silver Winners

  • “Night Classroom” – McDonald’s Philippines
  • “Mantayog Street Memorials” – Bantayog Ng Mga Bayani Foundation, Inc.
  • “The National Anthem as a Means to Social Harmony” – Seylan Bank
  • “Singing Lessons” – Childhope Philippines Foundation, Inc.
  • “House of Healers” – Mind You Mental Health Systems, Inc.

Bronze Winners

  • “SIM Registration Drive” – Smart Communications
  • “Ride The Arches” – McDonald’s Philippines
  • “Mint in Box” – Colgate-Palmolive Philippines, Inc.
  • “#AllSupport for Pride” – Riot Games


Recipients expressed gratitude for the recognition and reflected on the importance of purpose-driven marketing. Gamboa emphasized the impact of marketing efforts on real people’s lives, while Iyog praised Tambuli for championing human-centric values in advertising. Uy underscored Nestlé’s commitment to making a positive difference in communities, while Sy highlighted the imperative of sustainability in business practices.

Awards Across Categories

The ceremony also honored exceptional campaigns across various categories, including sustainability, corporate purpose, entertainment, and advocacy. Winners ranged from multinational corporations to grassroots organizations, demonstrating the diverse ways in which marketing can drive positive change.

The 2024 Tambuli Awards showcased the transformative potential of purpose-driven marketing in addressing societal challenges and fostering positive change. As brands and individuals continue to prioritize purpose and impact, the Tambuli Awards serve as a beacon of inspiration for the industry’s future direction.


Read Also: 30 Best and Most Valuable Brands in the Philippines for 2024


Written by Marjo Piedad

Traveler | Foodie | CONTENT EDITOR
📍Cebu, Philippines
For features and advertising inquiries, please email

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