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Gov’t Empowers Digital Workers to Become Digital Entrepreneurs

DICT ASCEND Program First Stop is Kalibo, Aklan


The Department of Information and Communications Technology (DICT) Region VI, in partnership with the Provincial Government of Aklan and the Aklan ICT Council, successfully launched the ASCEND: Digital Workers to Digital Agency Owners program on May 23, 2024.

This groundbreaking event, the first of its kind in Western Visayas, aimed to equip digital freelancers from Region VI with the skills and knowledge necessary to transition from digital careers to becoming business owners and social entrepreneurs.

Fostering Ambition and Expertise

The ASCEND program was meticulously designed to foster dynamic discussions where ambition meets expertise, creating an environment conducive to the growth of local homegrown Business Process Outsourcing (BPO) ventures in the countryside. This initiative reflects the government’s commitment to nurturing the digital economy and empowering individuals to contribute to local and national economic development.

Chaired by Provincial Governor Jose Enrique M. Miraflores, the Aklan ICT Council, with Executive Director Ms. Gabrielle V. Calizo-Quimpo, expressed profound appreciation for DICT’s ICT Industry and Development Bureau. The Bureau, led by Director Emmy Lou V. Delfin and her dedicated team, played a pivotal role in the successful implementation of this event.

Inspiring Speakers and Their Journeys

The event featured esteemed resource speakers who themselves are freelancers turned successful entrepreneurs. Their inspiring journeys and valuable insights provided attendees with practical knowledge and motivation to pursue entrepreneurial endeavors. The speakers included:

  • Mr. Ruben Licera, CEO and Founder of LICERA Group, a renowned digital marketing strategist.
  • Atty. Jerwin Dave Patacsil, Partner at Patacsil Law Firm, specializing in digital entrepreneurship law.
  • Ms. Pamela Baluyo, CEO of Scale Experts Inc., a successful e-commerce entrepreneur.
  • Mr. Edgardo Genesis Reonico, Jr., Founder of Network of Outsourcing Agencies, a prominent figure in the digital freelancing community.

Governor Miraflores and Ms. Calizo-Quimpo acknowledged the invaluable contributions of these speakers in making the event a resounding success. Their experiences served as powerful testimonials to the transformative potential of digital freelancing and entrepreneurship.

Workshops and Training Sessions

The ASCEND program included a variety of workshops and training sessions designed to equip participants with practical skills. These sessions provided attendees with valuable tools and resources to succeed as digital entrepreneurs. Here is a comprehensive list of the topics covered:

  1. Digital Marketing Strategies
    • Understanding SEO and SEM
    • Social Media Marketing Techniques
    • Content Creation and Management
    • Email Marketing Campaigns
    • Analytics and Performance Tracking
  2. Legal Aspects of Starting a Digital Business
    • Understanding Business Registration and Permits
    • Intellectual Property Rights
    • Contracts and Agreements
    • Data Privacy and Protection Laws
    • Taxation for Digital Entrepreneurs
  3. E-commerce Strategies
    • Setting Up an Online Store
    • Payment Gateway Integration
    • Inventory and Order Management
    • Customer Relationship Management (CRM)
    • Effective Product Listing and Descriptions
  4. Effective Freelancing Practices
    • Building a Strong Freelance Profile
    • Finding and Retaining Clients
    • Time Management and Productivity Tools
    • Pricing Strategies and Negotiation Skills
    • Portfolio Development and Case Studies
  5. Financial Management for Entrepreneurs
    • Budgeting and Financial Planning
    • Funding and Investment Opportunities
    • Expense Tracking and Financial Reporting
    • Financial Risk Management
    • Scaling and Growth Strategies
  6. Technology and Tools for Digital Business
    • Essential Software and Platforms for Digital Work
    • Automation Tools for Efficiency
    • Cloud Computing and Collaboration Tools
    • Cybersecurity Best Practices
    • Leveraging AI and Machine Learning
  7. Networking and Collaboration Opportunities
    • Building Professional Networks
    • Collaborative Projects and Partnerships
    • Joining and Participating in Industry Groups
    • Effective Communication and Teamwork
    • Pitching Ideas and Business Proposals

Each of these sessions included hands-on activities, interactive discussions, and networking opportunities, ensuring that participants not only gained theoretical knowledge but also practical experience. This comprehensive approach provided a solid foundation for digital workers to transition into successful digital entrepreneurs.

A Milestone for Digital Growth

The ASCEND program’s inaugural event in Kalibo marks a significant step towards fostering a robust digital economy in the region. By empowering digital workers to become digital entrepreneurs, the government aims to create a sustainable and inclusive economic landscape that harnesses the potential of the digital age.

This initiative underscores the importance of continued support and collaboration between the government, private sector, and local communities in driving digital transformation and economic growth in the Philippines.

Wrapping up…

The successful launch of the ASCEND program in Kalibo, Aklan, highlights the government’s commitment to empowering digital workers and fostering economic growth through digital entrepreneurship.

By equipping individuals with the necessary skills and knowledge, the ASCEND program paves the way for a thriving digital economy in Western Visayas and beyond. Continued support and collaboration among all stakeholders will be essential in driving the digital transformation and ensuring the sustainable development of the Philippine economy.

Here are some key points…

  • Government Commitment: Highlights the government’s dedication to empowering digital workers and fostering economic growth.
  • Skill and Knowledge Development: Emphasizes the importance of equipping individuals with the necessary skills and knowledge.
  • Thrive in Digital Economy: Paves the way for a thriving digital economy in Western Visayas and beyond.
  • Ongoing Support and Collaboration: Stresses the need for continued support and collaboration among all stakeholders.
  • Sustainable Economic Development: Ensures the sustainable development of the Philippine economy through digital transformation.

The ASCEND program’s launch in Kalibo is a testament to the potential of digital entrepreneurship in driving economic growth and development in the Philippines. With continued efforts and support, the program promises to transform digital workers into successful entrepreneurs, contributing to a brighter and more prosperous future.


Read Also: DICT’s ASCEND Program To Turn Freelancers into Agency Owners


Written by Marjo Piedad

Traveler | Foodie | CONTENT EDITOR
📍Cebu, Philippines
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