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Philippines Concludes Cannes Lions 2024 with 3 Lions and 5 Shortlists

Philippine Agencies at Cannes Lions
The Philippines has made a remarkable mark at the Cannes Lions International Festival of Creativity 2024, with three leading agencies bringing home prestigious awards across diverse categories.

BBDO Guerrero, Ogilvy Manila, and GIGIL have each secured one Lion, culminating in two Silvers and one Bronze, alongside an impressive five shortlists across four distinct Lions categories.

Philippine Agencies Shine at Cannes Lions 2024

Celebrating creativity and innovation, Philippine agencies made a significant impact at Cannes Lions 2024 with their standout campaigns across multiple categories.

“This Is An IKEA Store”

 Cannes Lions 2024

Ogilvy Manila, in collaboration with OMD Philippines, celebrated a Silver Lion in the Media Lions category for their innovative campaign, “This Is An IKEA Store.” The campaign ingeniously transformed nearly 1,000 everyday locations across the Philippines into virtual “IKEA stores” through a strategic QR code initiative.

This creative approach not only engaged consumers but also directed them seamlessly to for their shopping needs. The campaign earned recognition with two additional shortlists in the Media Lions and Outdoor Lions categories.


GIGIL Manila‘s creative prowess was recognized with a Silver Lion in the highly competitive Film Lions category for their captivating work, “SUMMER.” Additionally, the film highlighted Grab’s services amidst the intense Philippine heat, emphasizing the convenience of GrabCar’s air-conditioned rides and GrabFood’s doorstep delivery of refreshing beverages.

Moreover, this achievement marks GIGIL Manila’s third win in the Film Lions category over the past four years, solidifying their reputation as a force in viral storytelling.


BBDO Guerrero clinched a Bronze Lion in the Audio & Radio Lions category for their innovative work, “PLAY THE DEW: DEW BATTLE.” This campaign for Mountain Dew engaged Filipino gamers by leveraging intricate sound design to authentically replicate in-game audio environments using only human voices. Furthermore, this achievement underscores BBDO Guerrero’s commitment to connecting brands with their audiences through creative audio experiences.

In conclusion, these achievements at Cannes Lions 2024 underscore Philippine agencies’ ability to craft compelling narratives and innovative campaigns that resonate globally. This solidifies their place as leaders in the international advertising landscape.

Shortlisted Excellence

In addition to their Lion wins, Philippine agencies also secured five coveted shortlists across different categories:

  • Ogilvy Manila received two shortlists in the Media Lions and Outdoor Lions for their impactful campaigns.
  • Tribal Worldwide Philippines earned recognition in the Audio & Radio Lions category for their thought-provoking entry, “FORGOTTEN: SON,” shedding light on the challenges faced by caretakers of Dementia patients.
  • MullenLowe TREYNA’s campaign, “Right to Care,” addressing LGBTQ+ healthcare rights, garnered a well-deserved spot in the PR Lions shortlist.

In conclusion, these shortlists underscore Philippine agencies’ diverse creativity and impactful storytelling in global advertising. Their recognition at Cannes Lions 2024 reaffirms their leadership and innovation, showcasing their prowess in addressing societal issues and engaging audiences worldwide.


 Cannes Lions 2024

The Philippines has left an indelible mark at the Cannes Lions International Festival of Creativity 2024. BBDO Guerrero, Ogilvy Manila, and GIGIL Manila showcased their prowess by bringing home prestigious Lions and securing five shortlists across diverse categories.

Furthermore, these achievements underscore Philippine agencies’ ability to create impactful campaigns that resonate globally. They solidify their position as leaders in the dynamic world of international advertising. This success not only celebrates creativity and innovation but also highlights the Philippines’ growing influence in shaping global advertising trends and addressing societal issues through compelling storytelling.


Read Also: LICERA is’s Top Digital Marketing Partner Agency in the Philippines


Written by Marjo Piedad

Traveler | Foodie | CONTENT EDITOR
📍Cebu, Philippines
For features and advertising inquiries, please email

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