ProudlyFilipino.com Editor 
The SM Mall of Asia (SM MoA) now houses the first-ever Disney Store in the Philippines and Southeast Asia, marking a major milestone for fans across the region.
The store, which officially opened its doors on September 26, is poised to become a must-visit destination for children and Disney enthusiasts alike, offering a unique shopping experience right in the heart of one of the Philippines’ largest malls.
A Magical Destination for All Ages
Rose Marie Dylim, President of International Toy World Inc., says that the Disney Store by SM aims to be much more than just a shopping venue. Dylim explains that their goal is to create a memorable retail destination where visitors can immerse themselves in Disney’s magical world, making lasting memories with family and friends.
Located on Level 1 of SM MoA’s North Main Mall, the store brings Disney closer to home with a wide range of merchandise featuring beloved characters from Disney, Pixar, Marvel, and Star Wars. Exclusive items, available only in the Philippines, further enhance the store’s appeal, offering something special for local fans.
The Disney Store by SM features a wide selection of original and high-quality products, including toys, plushies, dolls, apparel, costumes, homeware, and collectibles. These items span various franchises under the Disney umbrella, providing fans with the convenience of finding Disney Parks-exclusive products without leaving the country.
Upon entering the store, life-sized sculptures of iconic Disney Princesses, Mickey Mouse & Friends, Elsa from Frozen, Spider-Man, Winnie the Pooh, and Darth Vader greet guests. Photo spots scattered throughout the store invite fans to capture magical moments with their favorite characters while they shop.
For both locals and tourists, the store offers a unique opportunity to engage with the Disney brand in an entirely new way, ensuring that there is something magical for fans of all ages.
Bringing the Disney Magic to Filipino Fans
Sara Grewal, Vice President for Retail at Disney Consumer Products Asia-Pacific, expressed her excitement about the Disney Store’s Philippine debut. “We are thrilled to bring the magic of Disney closer to home for guests of all ages and create happiness for them every day,” Grewal said during the store’s grand opening.
The event featured dance performances to popular Disney songs, which added to the fanfare and attracted numerous Disney aficionados and notable personalities. The launch marks a new chapter in Disney’s presence in Southeast Asia, making the Philippines the first country in the region to host an official Disney Store.
With the addition of the Disney Store by SM, SM Mall of Asia continues to reinforce its position as one of the Philippines’ top shopping and entertainment destinations. Whether you’re looking for the perfect gift or simply indulging in a treat for yourself, the Disney Store promises a magical experience, offering something for everyone, from children to the young at heart.
The store’s combination of exclusive merchandise, photo-friendly spots, and high-quality products makes it an exciting new addition to the mall’s diverse array of attractions. Visitors can look forward to more than just shopping; they can step into a world where imagination and nostalgia come to life, surrounded by some of Disney’s most beloved characters.
The opening of the first Disney Store in the Philippines and Southeast Asia marks a significant moment for Disney fans in the region. Located in the iconic SM Mall of Asia, the store offers a magical shopping experience filled with exclusive products, life-sized character displays, and photo opportunities. With this new addition, Disney is bringing its enchanting world closer to Filipino fans, providing them with a unique and memorable experience every time they visit.
